Pandora, LinkedIn, Cisco & More to Keynote at Leading Digital Marketing Event; First Time Expo Features Leading Online Marketing Solutions from Companies Driving Growth & Innovation
SAN FRANCISCO, Jan. 23, 2012 /PRNewswire via COMTEX/ -- Online Marketing Summit, produced by UBM TechWeb, introduces a conference lineup of speakers from global companies like Cisco, Dish Network, HP and SAP, who will present worldwide perspectives an all aspects of online marketing. As the industry's premier event and only conference covering all digital marketing disciplines, Online Marketing Summit also announces new program elements and the addition of Pandora's Heidi Browning, Senior VP of Strategic Solutions, to the keynote lineup.
A version of the following article was published on Mashable.
This is going to be an exciting year for digital marketers, with the Olympics, a presidential election, and Facebook’s IPO on the horizon. These, plus the arrival of new (and inevitably covetable) Apple devices, will be destined to affect what we discuss, buy, and watch – and who/what we friend, like, and share – all year long.
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they “hate” when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, according to a new study.
At the same time, findings from Insight Strategy Group showed a majority of those surveyed (55%) believe social networking sites are the best way to give a company feedback and that posting about a product or service on a social site can have a strong impact on a brand.
In short, people like being able to provide feedback to marketers via social media -- but they don’t necessarily want to be followed by them.
Read more: Study: Consumers View Social Marketing As Invasive
PowerVoice, a new social media marketing company founded by former federal consultant at IBM Ryan Landau and ex-Googler (and brother) Andrew Landau, is launching today. The service compensates users for sharing brands’ messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it’s not focused solely on enabling celebrities and other public figures to earn additional income through recommendations. Instead, on PowerVoice, anyone can sign up and get paid to promote brands’ ads.
Facebook marketing has emerged as one of the most powerful SEO-building strategies in today’s web business world. If you own a business site or blog and are looking for a platform to promote it to a wide community of audience, then you can try out Facebook marketing. Being one of the most widely followed social sites, Facebook can be exploited to take your business to the smaller towns of your country and also to reach out to far-away nations. It does help you, in the long run, to build a global brand and go international.
However, as a small business what you immediately seek is page optimization i.e. An improvement in page ranking so that the traffic to your page is very high. Search Engine Optimization is vital for the long run success & growth of a page and it’s best done by professional experts like seobaba (an Seo India expert).
http://www.setpieceanalysts.com/facebook-marketing-a-powerful-seo-building-strategy/271/
New Delhi: As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.
Maruti Suzuki India, Hyundai Motor India Ltd and Tata Motors, the top three volumes player in the Indian automobile market, are leaving no stones unturned to tap the potential of social media which they consider very important for future.
Read more: Auto cos rev up efforts to tap customers on Facebook, Twitter
More Articles...
- Get the most out of your Facebook ad campaign
- 2012 is the Year for Digital Marketing Start-ups, Says TradeDoubler
- Top 10 Social Media Blogs to Follow in 2012
- New Ways for Advertising Online in the Travel Sector
- GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions Under GM's in-Market Retail Turnkey Program
