Tampa, FL (PRWEB)Feb 03, 2012

BlueGlass Interactive, Inc. an innovative Internet marketing company specializing in social media marketing and search engine optimization, today announced the acquisition of Voltier Digital, a digital agency specializing in content marketing, infographic creation and data visualization. As part of the agreement, all Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass' production and marketing teams.

"It's hard to express how excited our team is about joining BlueGlass," said Nicholas Santillo, CEO of Voltier Digital. "We have watched the impressive trajectory BlueGlass has taken since it's inception and we are eager to add our team's experience to an already stellar group of Internet marketing visionaries.”

Read more: BlueGlass Interactive Acquires Voltier Digital to Boost Content Marketing Offerings

Los Angeles, CA (PRWEB) January 31, 2012

Back At You, a social media marketing company focused on creating and executing online marketing strategies for small businesses, reviews the state of online advertising as it pertains to small business and, in particular, the Real Estate industry.

The Real Estate industry is playing catch up when it comes to technology and online marketing. Like most small businesses, Real Estate professionals are focused on marketing methods of the past. These methods are usually highly competitive, expensive and not very effective, especially when compared to when they were first introduced. For example, ads in the local newspaper, at the bus stop or in the grocery cart, these were all very effective when first started. However, like all marketing channels, change is required to maintain an ad’s effectiveness. Unfortunately, these same channels today are exactly the same as they were 30 years ago.

Fast forward to the Internet. Banner ads are the rage of advertising. Real Estate professionals who were the early movers experienced great success with this new way to advertise. As ad networks became smarter with better targeting, banner ads started to replace traditional advertising. Many of the Real Estate professionals who were the early adopters became the industry’s top sellers of property.

Now 15 years or so later, banner ads are being ignored. Consumers have been flooded with ads over the years and have built up immunity. Today, for an ad to be effective, it not only has to have a good call to action and look sleek, but also it takes multiple viewings of an ad before anyone will click. Meaning, you have to spend a lot of money on design and buying ads in bulk. Even then, it’s a tough sell for most.

Read more: Real Estate Online Marketing - Social Ads vs Banner Ads

Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline:

Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped to 37%.

Yet despite the drop in blogging, other Social channels are picking up the slack.

Read more: Is Social Marketing Replacing Content Marketing – or Enhancing It?

Ad space for the game is sold out and that has a lot of fans talking, tweeting and status updating: will Super Bowl XLVI ads live up to the hype of years past? While they ads may live up to the hype, new data from Harris Interactive notes many may not 'get' the commercials - because they'll be watching other screens.

by Kristina Knight

Data from Harris Interactive forecasts a super-mobile Super Bowl - and that mobility will likely give the game social status as well. According to Harris Interactive:

• 83% of mobiles will use their phone at least as much as they did during Super Bowl XLV 

• 60% of males will use mobiles at least 5 times during the game, 57% of females will do so

• Mobiles will use phones most during commercial breaks and the halftime show

• 30% of viewers under age 45 will watch the game with mobiles in hand

Read more: Super Bowl Super Social?

In time with a highly anticipated initial public offering this week, a new survey shows Facebook is the preferred social media site for marketing and advertising executives.

The report by The Creative Group shows more than half of surveyed executives - 56 percent - would choose Facebook if limited to only one social network for marketing purposes. LinkedIn and Google+ took the No. 2 and No. 3 spots with 21 percent and 12 percent of the response, respectively. Twitter was cited by only 4 percent of respondents.

Read more: Facebook number 1 for execs

Pandora, LinkedIn, Cisco & More to Keynote at Leading Digital Marketing Event; First Time Expo Features Leading Online Marketing Solutions from Companies Driving Growth & Innovation

SAN FRANCISCO, Jan. 23, 2012 /PRNewswire via COMTEX/ -- Online Marketing Summit, produced by UBM TechWeb, introduces a conference lineup of speakers from global companies like Cisco, Dish Network, HP and SAP, who will present worldwide perspectives an all aspects of online marketing. As the industry's premier event and only conference covering all digital marketing disciplines, Online Marketing Summit also announces new program elements and the addition of Pandora's Heidi Browning, Senior VP of Strategic Solutions, to the keynote lineup.

Read more: Digital Marketers from Around the World Gather in Southern California for Online Marketing Summit