We go through a process each year of thinking what is ahead in the next year and seem to forget what was accomplished in the last 365 days. But as the years progress we are been slowly crafted into the technology world and following in that direction.
10 Years ago Facebook, Google+, Twitter, Pinterest, Reddit and a host of a host of technology companies were merely a strong idea or a holded a slim existence in the world where are now they are a huge part of everyday lives and their battle is to stay in that pace and new companies battle to prove their existence and self worth.
Digital analytics is all about using data to drive change. But the data needs to be relevant to your business.
To get the most benefit from analytics you need to tailor the implementation to your needs. In this lesson
we’ll talk about how to create an analytics measurement plan that is specific to your business.
Good data is the foundation for making smart decisions. Managing and implementing infrastructure for this
data may require some time and effort, people, processes and technology. The larger your business, the
more involved this can be.
Let’s talk about the skills you need on your analytics team. You need someone who understands what the
business objectives are and the strategies used to support those objectives. You also need someone who
understands what analytics can do. Finally, you need someone with technical skills who can implement an
If your organization is large, you may need an analytics team that can support different business units. If
you have a small business, your measurement plan will be simpler, and you may be able to fill all these
needs on your own.
Once you’ve organized the right people to be involved with the planning conversation, decide what you need
to measure. Start with a measurement plan which identifies your business objectives.
The next step is to understand your technical environment by documenting your technical infrastructure. In
this stage you will be asking your team questions like:
● “What are our server technologies?
● “Are we active on mobile?”
● “Are we using responsive design?”
● “Do the technologies we’re using make it possible to track everything we need to track?”